Review: f(x) – Chu~♥

05Nov09

Yesterday, SM’s newest rookie on the block released a new single from their first mini-album. I know it’s rather early to make a review about it but oh whatevs. When they release their mini-album on the 9th (granted that SM won’t be a bitch and delay it for some hyper convoluted reason), I’ll review the rest of the songs as well.

First off, I’d like to post SM’s official description about the song. (Because we need to be unbiased and fair as well blah blah and all that, but seriously, it’s for the lulz)

The title song of the single, Chu~♡, is a Euro Pop Dance song which was made with the famous trendy feel which is popular in Europe, along with the drum sounds which are mainly used in African music.

In the lyrics, ‘Chu~♡’ is an onomatopoeic representation of the word that expresses the sound. The lyrics is set in a fairy-tale motif and it is about the main character waking up from sleep with a kiss, and through the kiss the main character, filled with curiosity, wants to go out into the world. With the repetitive pronunciation of ‘Chu’, you can feel the exquisite toxicity.

At first I thought this meant that behind this long-winded explanation it all boiled down to one thing. Chu~♥ is just Morning Musume’s brand new Korean single. I mean, what with the cutesy thing and all complete with a heart and  a tilde (that’s the official name for the fancy ~), it’s something you’d expect from a Jpop girl group. Chu chu chu, I bet you Momosu or anyone of H!P’s girl emporium have already released something like this.

Which is really, really sad, because despite my initial dislike to this group I am really looking forward to them and see how they live out their potential. Make no mistake, despite being a talented group, f(x) has no distinguished accolades as of yet (asides from winning the monthly Cyworld digital award but then again I think every Kpop idol group have one of these) and La Cha Ta in all honesty is a flop when compared to other rookies’ debut single. The song only peaked at number nine on the weekly charts. And never climbed back again.

With the repetitive pronunciation of ‘Chu’, you can feel the exquisite toxicity.

You know, it’s stuff like this that makes any of SM’s official explanation for their songs a serious goldmine. Or any official explanations from them for that matter. How exquisitely toxic pronouncing Chu~~~ over and over can it be? Let’s ask the Japanese, since they’re the ones who came up with the whole kiss kiss = chu chu sound effect.

Exquisite toxicity sounds like a good name for a band, btw.

And now to the song.

I CAN HAZ AUTOTUNE!

This means no more bubblegum cutesy pop crap ftw! But beware,  overuse of autotune leads to some sucky, repetitive songs.

Lyrics, btw:

Do do it, Chu~♥ (Its) true, true, true, true it’s You~ Do do it, Chu~♥
Do do it, Chu~♥(Its) true, true, true, true it’s You~ Do do it, Chu~♥

algo shipeun ge maeil neomuna namjyeo aigoo ai goo goo goo goo
neuggyeobwa ya hal geot dohan namjyeo Yeah baby, yeah baby, yeah baby

maeil su baek beon sangsanghamyeo gidaryeo watdeon geuege Do it, Chu~♥
ibmatchuneun sungan jameseo ggaen geunyeojeoreom
Do do it, Chu~♥ (Its) true, true, true, true it’s You~
janhyeo dareun shigonge nuneul ddeunda haedo
Do do it, Chu~♥ (Its) true, true, true, true it’s You~
nan ireohke ddeolrineun gaseumeul mideo ajik moreuneun sesangeul naege yeoleojwoyo
Do do it, Chu~♥ (Its) true, true, true, true it’s You~ Do do it, Chu~♥

ajik molrado dwil ge neomuna namjyeo aigoo ai goo goo goo goo
gamchuryeogo hal surok hogishim namjyeo Yeah baby, yeah baby, yeah baby

parangsaega saneun saejangeseo ggumeul ggoeodo chaeul suga eobseo naleo gagesseo

maeil su baek beon sangsanghamyeo gidaryeo watdeon geuege Do it, Chu~♥
ibmatchuneun sungan jameseo ggaen geunyeojeoreom
Do do it, Chu~♥ (Its) true, true, true, true it’s You~
janhyeo dareun shigonge nuneul ddeunda haedo
Do do it, Chu~♥ (Its) true, true, true, true it’s You~
nan ireohke ddeolrineun gaseumeul mideo ajik moreuneun sesangeul naege yeoleojwoyo
Grow up! Grow up! Grow up!

ajik moreuneun sesangeul naege, Amber~

I got a little plan so pick up the slack
You wastin time with the chit chat
Youve been caught, so give it all you got
Its time to make it, make it, take, take, take it
seolreyeo dugeun georineun mam waenji machi donghwa meotjin yeogam dadadagawa
Now do it, Chu~♥

maeil su naek beon sangsanghamyeo gidaryeo watdeon sesange Do it, Chu~♥

maeil su baek beon sangsanghamyeo gidaryeo watdeon geuege Do it, Chu~♥
ibmatchuneun sungan jameseo ggaen geunyeojeoreom
Do do it, Chu~♥ (Its) true, true, true, true it’s You~
janhyeo dareun shigonge nuneul ddeunda haedo
Do do it, Chu~♥ (Its) true, true, true, true it’s You~
nan ireohke ddeolrineun gaseumeul mideo ajik moreuneun sesangeul naege yeoleojwoyo
Grow up! Grow up! Grow up! Grow up!

Love the song’s intro and the autotune–IDGAF whether or not their voices are synthesized because I know they can sing live unlike some idol groups I know. Great songs but shaky lives and crappy MV to boot, I’m looking at you 4minute.

Now, the downsides–every song has one anyway:

1.) Amber’s rap

Ugh, don’t even get me started. Deep voice but no flow does not equate to rapping. Homie, rapping isn’t about shouting, it’s about having a flow and doing it well. Even HyunA’s chipmunk rap can do better than this. I may detest HyunA’s helium voice but at least she can rap decently. Amber’s is just…. Grade F. You’ve got the voice girl, now do something about it.

2.) Sulli/Krystal/well whoever it is

Whoever sings the first verse right after the intro and most parts of the song should have it done by Luna instead. A tinny, high-pitched voice doesn’t belong here. It just ruins the song and make it more of  a hot mess.

Overall: 4 out of 5

Do it do it chu~ it’s true, it’s true, it’s true~  I call this a hit in my book

Minus the butchered rap and whiny verses, this song is as good as it can be. Now let’s wait whether it’s gonna rock the charts or it will just La Cha Ta Ta its way to flop.

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Tags: chu, chu~♥, f(x), girl group, kpop, review